Limonaia
Manchaha - Pran Rekha (Life Line)
Manchaha project has merged design and social impact, empowering thousands of weavers in rural India, 85% of whom are women. With the freedom to weave what their hearts desire, this initiative has provided thousands of weavers with a sustainable livelihood and a newfound sense of confidence and pride.
Manchaha rugs reflect a return to the past and vision for the future. They are woven with fragments of memories, experiences, and dreams of artisans. The slow, meditative process allows thoughts to unfold over months, with more than 200,000 knots coming together to narrate a visual story.
This initiative sustains a community that is a living example of over 2400 years of generational art and heritage, reviving individual self-expression.
“Pran Rekha” (Life Line) is the rug created by Guddi, Suman and Soniya - a profound reflection on the invisible threads that connect all living beings. Through tiny dots that become crawling ants, the artists weave a story of movement, resilience, and unity. Like ants, humans search, build, and overcome, each step a part of a greater journey. The wisest beings and the tiniest creatures coexist on the same earth, a reminder that no matter how small or unseen, every life has a place and a purpose.
Jaipur Rugs is an Indian company that combines the pursuit of profit with the spreading of kindness, with the aim of benefiting all the people sitting around its rugs: customers, artisans, local communities, employees, suppliers, buyers, and partners.
Headquartered in Jaipur and working with artisans spread across five Indian states, the company holds a branch in the United States called Jaipur Living. Through its worldwide distribution network, its rugs reach more than 60 countries around the world, from Milan to Paris, Beijing, and Moscow.
Founded in 1978 by NK Chaudhary, Jaipur Rugs revolutionized the carpet industry by creating an entirely new business model - working directly with artisans and empowering them and their communities with a sustainable livelihood.