Serra Bassa
Preg
The collection reinterprets historical fragments of ornamental traditions, weaving them into contemporary design as a way of preserving memory and opening up new dialogues in a fragmented world. The decorative motifs that animate this series are based on geometric principles derived from traditional woodcarving techniques, such as acanthus and chip carving. The ornaments were then adapted to be compatible with modern production methods. Modernist principles - such as ‘form follows function’ - are set aside in favour of a broader exploration of what design can and should be. The role of ornamentation in contemporary design and production becomes fundamental in this sense, creating a space where decoration can once again enrich and enhance our environment and everyday objects, while preserving the memory of tradition.
It is an invitation to reflect on how we live, consume and perceive the world around us. Carefully thought-out everyday objects can gently reshape our habits. And while innovation often looks to the future, it is sometimes useful to look to the past.
Aula was founded in 2017 by anthropologist Marie Sagen and furniture designer and interior architect Sara Gretteberg. The studio's work spans the field of design, where the common denominator is the implementation of an anthropological mindset in the field of design. The main objective is to discover and understand how people shape and are shaped by their environment.
Aula's work ranges from product design to interior architecture, from set design to exhibitions. This includes Preg, the recent series of objects in which the duo delved into the cultural history of ornamentation and traditional Norwegian design.
The design studio's core value is “leve tilstedeværende”, or “living presence”, a remedy against the rush for renewal that drives our culture. Rather than rushing to constantly acquire new things, one should pay attention to what is present, cherish it and make it last. Ultimately, Aula wants us to start a conversation about the meaning of our homes, public spaces and the objects we surround ourselves with - from interior architecture to butter knife ornaments.